Best Practice: Social Media & Negative Reviews

Best Practice: Social Media & Negative Reviews

There is no doubt that social media is an extremely powerful tool for small business owners.  You can quickly and effectively share your company’s information and products with millions of people.  That’s great, but are there any downfalls?

Recently someone mentioned that they received a negative review on their Facebook page and didn’t see it for almost two days (sidebar: having a company like Ferocious Media manage your social media campaign would eliminate this from happening! For more information, visit our social media services page).  They were afraid that a lot of potential clients had seen it before they were able to remove it from their business page.  While their concern is understandable, that statement sparks a question.  Should business owners delete negative reviews or try to use them to their advantage?

Try commenting on the status to try and diffuse the issue.  By taking this approach you are effectively accomplishing two things.  1.  You are potentially saving your business from losing a customer and 2.  You are showing your followers that not only do you care about each customer, but also believe in the product you offer.