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A question that any email marketer is sure to ask. And while we wish we could give you a simple answer, truth is – it’s not that simple. Frustrating, yes, BUT while we can’t give you an easy answer, what we CAN do is share some of our tried and true advice on the matter. In general, there are countless

Google is at it again and local businesses may soon have the opportunity to reap the benefits of the latest and greatest from the search engine giant. Google has recently began to experiment with a new SERP feature: Local Business Cards, powered by Google Posts. This new platform will allow businesses to post content that can be picked up and

In case you missed it, last night Instagram stealthily announced it would soon be switching over to an algorithm-defined feed. That’s correct, your feed will soon work like Facebook. Instagram isn’t the first social platform to follow suit, last month Twitter announced it too would be showing the most popular posts first – though this currently is an optional function.

When completing a Google search for a product or service, have you ever wondered WHY certain websites land the top spots? Let’s face it, all businesses want to appear in the number one position during their audience’s micro-moments, but those that do aren’t there because they just got lucky – there are a number of search engine optimization (SEO) strategies

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Facebook Reactions Are Here You’ve probably already

We’ve all done it – sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game? Micro-moments. Thanks to mobile, micro-moments can happen