45 Digital Marketing Acronyms Defined

ICYMI, sharing UGC on FB is great for boosting CTR and PV!

Wait, WHAT?!

SMH, NVM.

No, this isn’t a millennial fad. This weird lingo is very real in the digital marketing world. So to spare you from one too many Google or Urban Dictionary searches – which can lead to some NSFW definitions – here’s our roundup of 45 frequently used digital marketing acronyms, and their meanings.

Digital Marketing Acronyms:

1. API – Application Programming Interface: A slightly complicated concept, but at its base, it’s a way for programmers to communicate with a certain application. For example, in order for our social media team to schedule posts and pull reports, our social media management tool uses the APIs of Facebook, Twitter, LinkedIn, etc. to post and receive data.

2. B2B – Business to Business: Companies that focus on selling products or goods to other companies. For example, brands like Microsoft and HP.

3. B2C – Business to Consumer: Companies that focus on selling directly to consumers. For example, a retail store.

4. CPC – Cost Per Click: The amount of money spent for each click your ad receives. For example, in a PPC campaign (more on that below).

5. CPL – Cost Per Lead: The amount spent on an ad divided by the number of leads you receive. For example, “Sign Up,” “Register Now,””Get a Free Quote,” etc. Having a user input contact information for the business to seal the deal.

6. CPM – Cost Per Thousand: Tricky, but the “M” stands for Mille (or thousand). Here, the advertiser is charged for every 1,000 impressions of an ad. CPM is not a unique view!

7. CR – Conversion Rate: The percentage of visitors who take a desired action, like filling out a form on a webpage.

8. CSS – Cascading Stylesheet: A coding language that gives a website its look — from fonts to colors and all other visual elements.

9. CTA – Call to Action: A written instruction prompting users to take a next step. For example, “Watch Video,” “Click Here for More Information,” “Buy Now,” etc.

10. CTR – Click Through Rate: This is the number of clicks your ad (or CTA) receives divided by the number of people saw  it. Using email marketing for an example, the number of people who clicked a link in your email divided by the number of contacts who received the email.

11. ETA – Expanded Text Ads: Google’s new and improved ad format, allowing two headlines and an expanded description field (up to 80 characters), taking up more real estate on SERPS.

12. GA – Google Analytics: A tool provided by Google to help track and report on website traffic.

13. HTML – Hypertext Markup Language: The coding language used to create the structure of your website. This includes