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73 articles on digital marketing.
Have you ever sat down to think about what just one hour of your time is worth? If not, it’s time for you to do the math - starting with the impact that every hour away from running your business has on its success. In a world where the Internet has become the go-to source
We've all done it - sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game?
Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your u
Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how
2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced
Let’s face it, there comes a time in your life when you get so caught up with day to day tasks that you start to lose focus on staying organized. It’s especially easy to fall into this trap at work. With so many different projects, deadlines, phone calls and emails- it becomes difficult to take
Mobile has forever changed the way your target customer behaves. Whether you are targeting businesses or consumers, 90% of people start a journey on one device and cross over to another. A good marketing plan needs to feature a robust approach encompassing direct response and branding strategies onl
It has gotten to the point that nearly every SMB is using some form of digital marketing to promote their business. They may be using Google AdWords, running an SEO campaign for their website, or promoting the business on Facebook and other forms of social media. With the landscape of digital market
Labor Day marks the unofficial end of summer. It also serves as an indicator for retail marketers that it’s time to start planning your holiday advertising strategy. Keep in mind that this year people are expected to do more shopping on mobile devices than ever before. People are turning to Facebook
If you are a business owner, I’m sure you understand the importance of advertising online. We live in an age where almost everyone uses the Internet to connect, shop, research and do almost anything else. Gone are the days when we needed to wait until we got home to power up our desktop computers an
Many marketing and advertising professionals continue to take marketing budget from traditional advertising and place it in the digital media environment. In the past few years I have seen the trend go from 20% to 25% and now trending to hit 33%! This raises the question of how to allocate your budg
Yesterday, in a letter from CEO Larry Page, it was announced that Google, as a part of a corporate restructure, is now a part of the newly formed parent company Alphabet. “So wait, someone acquired Google?” Not exactly. Alphabet is a newly created company that is described as “mostly a collection of
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