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73 articles on digital marketing.
Last week I was researching local tire dealers to see who had my tires in stock and who had the ability to change them rather quickly. I did a simple Google search for the brand of tires in my town. Five local dealers came up, all of which I am familiar with. Since I was
LinkedIn is viewed by professionals as a valuable resource for networking themselves or their business. Nowadays, a professional online presence is just as crucial of a tool as a resume for a job interview. Surprisingly, many people are not taking full advantage of the benefits of LinkedIn, seemingl
Business owners are busy people. Finances, customer service, managing employees, increased competition - the list of tasks that demand attention seem endless. Sometimes that leaves little time for other aspects that are equally or even more important for the business: new ideas, inspiration, and per
First things first, the ad that answers the questions gets the phone calls! A while back, Yellow Pages came up with the idea of the “RASCIL” factors to help companies in advertising. With technology and the advertising game changing - these factors still come in handy today, especially in creating a
Hello and thank you to all who were in attendance at the Ferocious Media presentation at ITRA last week. Please find a copy of the presentation and a bonus "Who, What, When, Where, Why of Social Media" infographic. If you have any questions, or want to discuss how Ferocious Media can help your busin
Talking sports has always been an easy way to connect with others, no matter your age or gender. Sports are a great small talk topic or grounds for forming deeper relationships. This applies to coworkers, clients, or even prospective partners. There’s a fine line between bonding over sports talk and
Many people would love to own their own business but the reality of such a venture is overwhelming. Many of these people have never considered owning a franchise as an option. To them, a franchise is McDonalds or Burger King. However there are all kinds of franchise opportunities, some really intere
With the New Year upon us, and being nearly halfway through the first month, if you have not already done so it may be a good idea to take stock in last year’s performance and set some goals for your business in 2015. It is important to have objectives as they keep you focused, give
There are countless tools and resources dedicated to providing insight into your digital marketing efforts just waiting to shoot numbers out at you. But what does it all mean? Today, business owners can track almost any aspect of their online presence. However not all metrics are created equal. The
Facebook and Google are currently two of the best places to spend your business’s advertising dollars. Ideally, you’ll want to advertise on both platforms as the potential audience reach is massive, however depending on your marketing objectives, focusing on one platform may be the most effective wa
As we begin to gear up for the end of 2014, business owners will begin to look back at their marketing efforts for the year and compose a plan of action for 2015. What worked? What didn’t? To continually reach potential customers, you must stay up-to-date on the ever-changing trends. A recent survey
What makes Internet Video so important to businesses today? For starters, according to ComScore, the average internet user is exposed to 32.2 videos per month, while over 100 million users watch online videos every day. Online videos now accounts for 50 percent of all mobile traffic and up to 69 per
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