A Ferocious Approach to Fixing Your GBP and Winning More Contractor Leads
Learn how to ferociously optimize your Google Business Profile (GBP) to generate more leads for your plumbing, HVAC, or home service business in 2026.
About Us
Meet Ferocious Media
We know marketing can be confusing and expensive. You deserve a clear plan of action with transparent and measurable results. And we’re ferociously committed to do just that.
- 20+years of experience
- 450+websites launched
- 1000+clients helped
A History of Excellence in Home Service Marketing
Ferocious Media was founded in 2006 as Driven Local and is led by co-founder Kevin Szypula. His vision was to challenge the industry’s prevailing “set-it-and-forget-it” approach and provide businesses with high-quality, results-driven digital marketing campaigns with full transparency.
Over the years, we’ve honed our expertise by focusing on the Home Service sector. This specialization has given us a deep understanding of the unique challenges and systems used by trade businesses.
Our commitment to quality and transparency, along with our exceptional client retention and satisfaction, have earned us recognition as a trusted partner. We’ve maintained Google Partner status since 2009, and along the way we were awarded the “Google Premier Partner Best Quality Accounts Award.” Ferocious Media is also a Microsoft Advertising Select Partner, ServiceTitan Certified Provider, Yelp Advertising Partner, Searchlight Partner, and Blue Collar Success Group Elite Buy® Vendor Partner.
Raising the Bar in Home Service Marketing
Ferocious Media’s mission is simple: help HVAC, plumbing, electrical, and roofing contractors turn marketing into calls, booked jobs, and revenue.
Our leadership and marketing teams have specialized in the trades from day one. We’ve successfully managed digital campaigns for home service companies across the nation, from emerging startups to established multi-state enterprises.
We’ve tackled the unique challenges from major metro areas to small suburbs and earned the distinction of being a ServiceTitan Certified Provider. This means we possess the experience and knowledge needed to thrive in this competitive industry.
A Dedication to Digital Success
When you team up with us, you get a crew of top-notch digital marketing specialists dedicated to your success in design, website development, search engine marketing, search engine optimization, social media, content strategy, and more!
All clients receive access to our Ferocious Reports dashboard plus full access to ad accounts and assets to see exactly how campaigns perform in real-time. You’ll see exactly where and how your money is being spent; there’s no smoke and mirrors here – just real results and a commitment to your growth.
If you’re searching for a digital partner to drive your growth, look no further.
Get StartedFerocious Media’s Backbone: Our People
Our secret sauce? Our people, period. Our continued success is due to our team’s passion, creativity, and the genuine connections they build with our clients. We’re proud of the recognitions we’ve been awarded but are even prouder of the team who got us here. From digital strategists and creative designers to skilled developers and onboarding specialists, each member plays a crucial role in our Pride.
In an ever-evolving industry, staying ahead means staying receptive to change. But Ferocious Media isn’t just here to meet the standards; we’re here to set them. We’re not afraid to shake things up, welcoming fresh ideas with open arms. Whether it’s revamping our strategies or embracing the latest tech trends, we’re all in. At Ferocious Media, we’re not just keeping up; we’re setting the pace, ensuring the best for our clients, and creating an inspiring space for our team to thrive.
Zach Harrow
Tracy Maibach
Tiffany Godwin
Taylor Lawshe
Shelby Nixon
Shelby Green
Sam Lucchese
Rodney Edenfield
Robert Brown
Nicole Levin
Nick Gambacorta
Mike Rioux
Michael Bateman
Melissa Erickson
Matt Szypula
Mallory Arnold
Lisa Watson
Lexi Cassidy
Kevin Szypula
Kaye-Ellen Trautman
John Morris
Joe Harps
Jennifer Piet
Jenna Green
Jay Mcleod
Jansen Collins
Glenn Rohrbacker
Emily Rossini
Emily Doyle
Dawn Gaddy
Danielle Ortiz
Connor Dodd
Cole Vahamonde
Cheryl Tepsa
Charlotte Mountain
Chance Albertson
Cathy Chorbeff
Calli Ridenour
Brittany Hammonds
Brian Conway
Becca Haines
Angie Greiner
Alyssa Pinto
Alyssa DeSimone Boller
Alicia Filson
Alex Viscioni
Join Our Team
As we continue to grow, our need for smart, innovative, and dedicated team members has never been greater. So whether you’re a seasoned pro or a fresh graduate, we want to talk to you!
At Ferocious Media, we believe in the power of diverse perspectives and talents coming together to drive innovation and success. You’re not just a number here; you’re a crucial piece of the puzzle that makes us awesome. Ready to be part of something big?
View Open PositionsIndustry Insights
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