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25 articles on search engine optimization.
Organic click-through rate (CTR) has always been a north star for SEO performance, but that metric is changing fast. In 2024, across major home-service verticals, we saw average CTRs drop by nearly 18% year over year, even when rankings held steady. At first glance, it might look like search is fail
The world of digital marketing is constantly changing and evolving. One of the most important aspects that every company needs to focus on is SEO. Search engine optimization, or SEO, can be a complicated topic, but it is essential for success in today's business environment. Our team utilizes our SE
Local SEO is a huge part of what we do at Ferocious Media and you can’t mention local SEO without immediately thinking about Google My Business (GMB). We’re here to guide you through the number one tool to achieving local success, Google My Business. What Is Google My Business? Google My Business is
Imagine this - it’s 5pm and you’re getting hungry. For whatever reason you have an intense craving for sushi. So what are you to do? You’re more than likely going to pull out your phone, navigate to Google, type in “sushi near me” and pick the spot you want to grab dinner at. But how
Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it - after all, it only reached
Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use
Google is always updating and tweaking their products to improve results - have you spotted the latest change? In early June, it was announced that Google is testing a new Material Design layout for desktop searches. This new, updated look is designed to unify Google’s products, while making a few a
Google is at it again and local businesses may soon have the opportunity to reap the benefits of the latest and greatest from the search engine giant. Google has recently began to experiment with a new SERP feature: Local Business Cards, powered by Google Posts. This new platform will allow business
When completing a Google search for a product or service, have you ever wondered WHY certain websites land the top spots? Let’s face it, all businesses want to appear in the number one position during their audience’s micro-moments, but those that do aren’t there because they just got lucky - there
Chances are you have heard many different things when it comes to optimizing your business's web presence. SEO(Search Engine Optimization), PPC(Pay-per-click), Display, and Social Media Marketing, are all very useful and effective methods of promoting your business. It is important to keep in mind t
Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating
On average, it can take anywhere from two days to three months to rank a new website on Google. There are however certain measures that can be taken during the website launch process to expedite this process. Check Your Code - When launching a new website, always make sure to double check that there
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