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Meet Ferocious Media
We know marketing can be confusing and expensive. You deserve a clear plan of action with transparent and measurable results. And we’re ferociously committed to do just that.
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A History of Excellence in Home Service Marketing
Ferocious Media (originally founded as Driven Local) was established in 2006 by Kevin Szypula. His vision was to challenge the industry's prevailing "set-it-and-forget-it" approach and provide businesses with high-quality, results-driven digital marketing campaigns with full transparency.
Over the years, we've honed our expertise by focusing on the Home Service sector. This specialization has given us a deep understanding of the unique challenges and systems used by trade businesses.
Our commitment to quality and transparency, along with our exceptional client retention and satisfaction, have earned us recognition as a trusted partner. We've maintained Google Partner status since 2009, and along the way we were awarded the “Google Premier Partner Best Quality Accounts Award”. In addition to Google Ferocious holds partnerships with Microsoft Ads, ServiceTitan, and Yelp.
Raising the Bar in Home Service Marketing
Ferocious Media's mission is simple: empower service trade businesses and home service franchises with superior digital marketing solutions that drive growth.
Our leadership and marketing teams have specialized in the trades from day one. We've successfully managed digital campaigns for home service companies across the nation, from emerging startups to established multi-state enterprises.
We've tackled the unique challenges from major metro areas to small suburbs and earned the distinction of being a ServiceTitan Certified Provider. This means we possess the experience and knowledge needed to thrive in this competitive industry.
A Dedication to Digital Success
When you team up with us, you get a crew of top-notch digital marketing specialists dedicated to your success in design, website development, search engine marketing, search engine optimization, social media, content strategy, and more!
All clients receive access to our Ferocious Reports dashboard plus full access to ad accounts and assets to see exactly how campaigns perform in real-time. You’ll see exactly where and how your money is being spent; there’s no smoke and mirrors here – just real results and a commitment to your growth.
If you're searching for a digital partner to drive your growth, look no further.
Ferocious Media’s Backbone: Our People
Our secret sauce? Our people, period. Our continued success is due to our team's passion, creativity, and the genuine connections they build with our clients. We're proud of the recognitions we've been awarded but are even prouder of the team who got us here. From digital strategists and creative designers to skilled developers and onboarding specialists, each member plays a crucial role in our Pride.
In an ever-evolving industry, staying ahead means staying receptive to change. But Ferocious Media isn’t just here to meet the standards; we're here to set them. We're not afraid to shake things up, welcoming fresh ideas with open arms. Whether it's revamping our strategies or embracing the latest tech trends, we're all in. At Ferocious Media, we're not just keeping up; we're setting the pace, ensuring the best for our clients, and creating an inspiring space for our team to thrive.
Join Our Team
As we continue to grow, our need for smart, innovative, and dedicated team members has never been greater. So whether you’re a seasoned pro or a fresh graduate, we want to talk to you!
At Ferocious Media, we believe in the power of diverse perspectives and talents coming together to drive innovation and success. You're not just a number here; you're a crucial piece of the puzzle that makes us awesome. Ready to be part of something big?
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Industry Insights
Unleashing Ferocious Results: Our Q4 2025 Advertising Performance
At Ferocious Media, we don’t just meet industry standards. We shatter them. While other agencies get distracted by clicks and impressions, we stay focused on the hunt for high-intent leads for home service businesses. Our Q4 2025 data is officially in, and the numbers show exactly what happens when you stop chasing traffic and start chasing revenue. Winning Where it
Twenty Years of Ferocious Media: A Founder Q&A on Staying Relevant, Efficient, and Accountable
For most companies, lasting twenty years in digital marketing would be remarkable. For Ferocious Media, it represents something far harder: sustained relevance in an industry defined by constant disruption. Platforms change. Algorithms evolve. Trends rise and collapse. Yet over two decades, Ferocious Media has stayed grounded in the same core principles that shaped its earliest days: efficiency over excess, transparency
Does Blogging Still Matter for SEO in the Age of AI?
The rise of AI-powered search tools has led many business owners to wonder if blogging still plays a meaningful role in home services SEO. With platforms like Google SGE, AI assistants, and conversational search changing how people find information, it is understandable that some believe blog content has lost its value. The reality is different. Blogging has not become irrelevant.
GBP Radius Tightening: Why “Near Me” is Volatile Going Into 2026
Local search has continued to evolve rapidly, and heading into 2026, one of the most impactful shifts for home service businesses is Google’s ongoing tightening of the visibility radius for Google Business Profiles. HVAC, plumbing, and electrical companies are still seeing volatility in “near me” rankings, shrinking coverage areas, and fluctuating map pack performance. These patterns are not temporary anomalies.
The Real Way to Measure Home Services SEO Success (Beyond Rankings)
Rankings used to be the primary way home service businesses judged SEO success, but they no longer tell the full story. Search results now shift based on location, device, personalization, and a growing number of AI-driven features. For local service providers that rely on neighborhood visibility, these variables mean that no two customers see the exact same results. Users often
Seasonal Strategy: Winter HVAC + Holiday Slowdowns
Winter creates a different landscape for HVAC and home service businesses. Temperatures drop, emergency calls rise, and consumer behavior shifts as homeowners focus on holiday budgets and winter priorities. These seasonal changes affect search demand, service volume, and the types of marketing efforts that perform best during the colder months. Because the winter season includes both high urgency heating needs
