PPC Management Services

SEM, or Search Engine Marketing, is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages. It involves paid advertising methods such as pay-per-click (PPC) to drive quality traffic and improve online presence.

Google Local Service Ads, also known as Google Guaranteed Ads, are a pay-per-lead advertising platform for local businesses. They appear at the top of Google search results, featuring businesses that have been vetted by Google. This format is designed to connect users with local service providers quickly and efficiently.

We abide by the philosophy of providing Google with quality data to drive quality traffic. We classify leads as unique calls lasting over 60 seconds, as well as forms and scheduler bookings, ensuring that we provide Google with the correct signals for optimization. When possible – when a company works with a compatible CRM/operating platform, such as ServiceTitan – we bring in true booked lead and revenue data as well. This is opposed to many other agencies that might simply count all calls or 30-second calls that are low quality and tell Google to optimize towards the wrong users.

Results typically start to show early in the campaign, with positive indicators within the first few weeks. The initial phase focuses on campaign optimization, transitioning to conversion-based smart bidding after accumulating sufficient high-quality conversion data. While impactful results are evident early on, ongoing optimizations in subsequent weeks and months maximize performance based on evolving trends and fresh data.

Yes! Our team has extensive experience in running successful Display, Remarketing, YouTube, Gmail, Demand Gen (formerly Discovery), Facebook and Instagram campaigns to help drive brand awareness. The latest development in this space by Google, which we leverage for many of our clients, is Performance Max campaigns. Performance Max allows us to take advantage of all of Google’s various ad networks listed above and combine them with Google’s best-in-class AI technologies to drive brand awareness while also finding new converting customers. It also has more detailed targeting options available as opposed to traditional display.

The effectiveness of Yelp ads depends on your business and target audience. Our team can assess your specific goals and provide tailored insights to determine if Yelp advertising aligns with your objectives.

Bing advertising is definitely worth considering, especially if your target audience uses Bing as a search engine. While Google holds the majority of the market share, Bing can reach a distinct user base. We can help evaluate the relevance of Bing advertising for your business and incorporate it into a comprehensive SEM strategy if beneficial.