Anatomy of a Google SERP

Take a look at the following infographic for a breakdown of the different sections within a Google Search Engine Results Page. Whether it be Paid Ads, Local Listings, and or Organic Listings, contact us today to find out how Ferocious Media can help your business maximize it’s web presence and drive more relevant traffic to your website(s) and social media profiles.

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Google Rating

4.6

Based on 37 reviews

Ferocious Media

4.6

review us on See all reviews

Bradley Lawson

1773423735

As the Director of Marketing for Beyond Wow Plumbing, I do not write this lightly.During an 18-month engagement with Ferocious Media, we invested hundreds of thousands of dollars in PPC and digital advertising. A comprehensive audit of our accounts later revealed serious deficiencies in how those campaigns were built and managed.Basic PPC best practices were not implemented. Location assets were missing, responsive search ads did not meet Google’s recommended headline minimums, and tracking templates were not in place. Conversion tracking issues went unresolved, impression share remained consistently low, and some campaigns, including water heater campaigns, recorded 0% conversion. In several instances, paid traffic was directed to 404 error pages, resulting in paid clicks that led nowhere. Ad copy across many campaigns was generic and undifferentiated in a highly competitive service market.Local Service Ads were also improperly configured and generated significantly lower lead volume than expected for our company size and market.When we raised concerns about low lead volume and insufficient booked calls to keep our technicians busy, the primary recommendation was simply to increase ad spend.We were not presented with a structured optimization plan addressing conversion rate, keyword quality, campaign structure, or landing page performance. Instead, the proposed solution was to allocate more budget to campaigns that were already underperforming.In 2025, our company experienced its largest operating loss in our 46-year history while hundreds of thousands of dollars were being invested in PPC campaigns that, upon audit, revealed structural and tracking deficiencies.After 18 months and a comprehensive audit, we concluded that this partnership did not deliver the level of execution and oversight required to responsibly manage our advertising investment.Based on that experience, we cannot recommend Ferocious Media to other business owners.

Natalie Fennell

1773257739

Ruben Aguirre came and did our annual plumbing inspection. Very professional and spent time explaining things and going over two suggestions he had for our plumbing.

Ashley Thornton

1757358824

I had the pleasure of working with Cole as my account manager, and he did an outstanding job staying on top of everything and ensuring a smooth process. My husband had the opportunity to work with Rodney, and he was extremely excited to collaborate with him and his team. I highly recommend Ferocious Media for their professionalism, expertise, and excellent service.

Eric Inman

1754664953

Diana Valenti

1753377776

Ferocious Media's dedicated support team provided above-and-beyond assistance, attentively addressing each issue and query until a satisfactory resolution. Their expert guidance and swift responses enabled me to stay focused on my online marketing goals, ensuring a streamlined experience.

Nick Vitucci

1753361681

The very best at what they do. Well-versed in all things marketing. They are focused on driving meaningful results. Very friendly staff is a major plus!

Lisa Kleinfeld

1753216633

They are the WORST company! If I could give a zero, I would. We spent alot of money with Ferocious Media and never received one lead in the short few months we hired them. We are so lucky that my company only signed a 3 month contract! We kept questioning every few weeks why no leads were coming in and were always told by our rep, that she would do a deep dive into this with her team and would always come back with an excuse that we needed to give it more time or needed to put more $ in. After we ended our contract, I asked to see what I was paying for, I wanted a breakdown of where my money was spent. I also wanted the reports for my account, so that I could see what key words and ads they were running. They would not provide me access to anything and will not refund my money. Such a shady company!!!

Jackie Stark

1748891381

We work with Ferocious on behalf of a few of our partners and I've been happy with the level of communication. Questions get answered, changes get made when asked, and reporting is available 24/7 through their dashboard. Definitely recommend if you're looking for a good PPC vendor with expertise in the skilled trades.

Bailey Ferguson

1748891012

I have had a fantastic experience with Ferocious so far! I love how they have a dedicated team for my account and can work on so many different digital aspects for our business at once.

Katie Mechling

1748632198

Our team has been impressed with the level of knowledge, communication and responsiveness. Highly recommend Ferocious Media for anyone looking to elevate their online presence with a results-driven partner!

Ben Osborn

1748538019

I've had the privilege of working with Ferocious for the past few months, and I can't speak highly enough of the experience. Their customer service and attentiveness are truly above and beyond. Olivia and the rest of the team are incredibly responsive and consistently go the extra mile.

Alex Palmer

1748523346

Kevin, Olivia, and Taylor have been absolute rockstars since we made the switch to Ferocious for our website and PPC ads. Their attention to detail along with being extremely responsive, has lead to great results for our client!

Drew

1748470619

It’s been a total pleasure to work with the folks at Ferocious. Everyone that we’ve worked with from their team has been professional, knowledgeable, dedicated, and honest. Really looking forward to seeing all we can accomplish together with Ferocious!

Nancy O'Hare-Zika

1748363128

Outstanding! I am the fractional CMO for three home service companies and have 2 of those companies now with Ferocious. These folks are LEGIT! They actually DO what they say they are going to do, the on-boarding process was the easiest I've ever experiences with a rebuild, the team is incredible ( special shout out to Olivia), and the results we are seeing after 4 months has already exceeded what we saw after 3 years with another vendor. If you are in digital purgatory- contact Kevin and his team at Ferocious. They will bring you to the next level.

Efrain Villatoro

1748119302

Vincent Villatoro

1748114046

Terrible service they will hold you hostage

Roxanne Cleesattel

1745360783

We have had Roy's Plumbing service at our house now twice, once for plumbing and once for electrical services. both times the technician came prepared, gave us a quote and fixed on the same day. They were professional, courteous and thorough. we will definitely call them should we need any future services.

Ndapanda Mwakutuya

1744748065

Kurt was a great technician and was very thorough and would recommend highly.Houston Texas

Happy Sailor

1739393542

I reached out to Ferocious Media for help with advertising on Yelp and got a quick call back from Shelby. Even though I'm not a client he spent over 1/2 hour talking to me about my specific market and what he is seeing in the Yelp platform. This guy made no money off me and yet took his time to help a "Chuck in a Truck".I really appreciate his advice and it was an eye opener as to the ad spend I need and the competitive nature of my region.Thanks Ferious Media & Big Thanks to Shelby!

Thomas Baldwin

1695667553

New customer of Ferocious, so, I'll keep my review updated. But, so far, so good! They've already sent me data around my GLSA standing in my local area compared to my competitors that I've NEVER seen before. Looking forward to this journey if this is what I can expect!

Ernie

1682626352

Everyone at ferocious media is top notch and super helpful!! I look forward to a long and successful partnership together !!👍🏻👍🏻

Jacqueline Pikulski

1674782845

Working with Ferocious Media was wonderful. I was hesitant to start this venture because I'm not tech savvy and was worried about if I would have time to do what I had to do on my end and more importantly if I could do it. It was a breeze and I love my new website!

Catherine Wysokowski

1671468816

The Ferocious Media team was awesome and helped to guide us through unfamiliar territory and got our website looking great!

Lori Dodd

1671210149

I have been partnering with Ferocious Media for more than 10 years and it has been nothing but wonderful! The team is professional, responsive and talented...I am a pretty demanding client at times, but they are always helpful and make sure every question I ask is responded to in a very efficient manner (sometimes after hours/weekends too!) I recently signed on for their "website for life" program, where we worked together (very collaboratively I might add) over a period of a few months and they delivered a fabulous product. Robin Faller is the bomb and her team of designers, writers and facilitators (shout out to Shannon!) is bar none...I wholeheartedly recommend Ferocious Media for your website development and more!

Debra Mynar

1667501063

Ferocious built and maintains our website. They were easy to work and translated our vision into WordPress programming. Even though our site is no longer brand new, they are still highly responsive. They help us make adjustments and additions, even in emergencies when we have no idea what to do. I highly recommend the team at Ferocious Media.

Daycare Missy

1664381574

I love my new website! It has helped out my small business endlessly!

William Nason

1655169067

Great experience and a fantastic job by Shannon, Ron and the whole team. They walked me through every step and put up with my lack of tech knowledge lol

John White

1648816926

Great company. Have worked with them for many years and have continued to provide positive results and helpful feedback.

Lori Minikowski

1648743004

“Ferocious Media is a responsive, proactive, informed partner for our SEM campaigns, marketing and social media. They are knowledgeable of our industry and are always available and adaptable to our business changes and needs. Our Account Rep, Cole is pleasant, professional, always accessible and offers solid options and suggestions to optimize our monthly spending. With their guidance and perseverance, our online and social media business exposure and response has led to increased traffic and sales.”

Loula Argyris

1648320491

Ferocious media has been by far the best Marketing & Advertising company we have ever worked with. The level of customer service is second to none. Our representative Cole Vahamonde is very knowledgeable, incredibly helpful and easy to get in touch with. 5 Stars all the way!

Dan Rodrigues

1647275272

Debra Solomon

1646605291

Lynne Fuentes

1646427623

The team at Ferocious Media was fantastic from our first meeting. They explained how they could create a new and improved website and logo for my company. They explained how when they create the site and content they used search engine optimization (SEO) which will enable my company to be easily found on the web. We had numerous meetings before the launch to make sure we were all on the same page with design, layout and content, they had so many great ideas and were open to listening to ideas as well. I really couldn't have asked for a better team then them for my company. So a huge THANK YOU to Todd, Noel, Shannon, Melissa and those who work in the background for doing such a great job!!!!

Alesia Olsen

1645038753

Professional, quick to respond - Great writers!

Brooke T

1645030701

Ferocious Media (Specifically Shannon and Cole) helped us work on our new websites as long as maintaining our existing ones! They were beyond helpful AND speedy with whatever changes we needed to make. They were patient and made sure every step of the way that our expectations were met. I can't thank them enough! Their attention to detail and excellent customer service has continuously won me over!

Peter Zimiles

1643406668

We love using Ferocious Media! They're very professional and make sure we're getting the best bang for our buck. I strongly recommend them to anyone who is looking to have a well rounded presence online and grow their business. We have grown in leaps and bounds and I can't thank them enough!

Washington Window and Glass

1640130983

We believe you get great service from this team. Any times we have questions about anything they handle for us they get back to us in a very timely matter and answer our question and even have put it examples of what they are referencing to help us understand.

Anatomy of a Google SERP

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