Is Your Business Foursquare?

With all the social media tools out there, it’s hard to decide which ones are right for your business.

For Tommy Up, the owner of burger joint, P.Y.T. in Philadelphia, becoming one of the most visited restaurants in the country within the Foursquare community was merely a matter of following the crowd.

Philly’s P.Y.T. owner Tommy Up (pictured right) is seen here congratulating his 5,000 Foursquare check-in customer.

Photo Courtesy of P.Y.T.

After opening last August in Philly’s Northern Liberties neighborhood, Up quickly learned about Foursquare from customers he noticed pecking away on their smartphones to “check in” at his restaurant. Shortly thereafter he offered his first Foursquare special: a free beer just for checking in. Although Up said listing a special was a bit clunky at first — requiring a lot of back and forth with the Foursquare team — the response he got was dramatic. “We were suddenly a part of the conversation,” Up says. “They’d ask each other: ‘Have you checked out this place P.Y.T.? You get a free beer.’ “

In a matter of months, the burger eatery logged its 5,000th check in — landing that lucky customer one free burger a week for a year. And just last month, P.Y.T. awarded its 10,000th check-in customer with a round-trip limousine ride to New York City with Up, along with dinner, hotel accommodations and lunch with the Foursquare team.

Roll out a deal on Foursquare and check out how many new customers come your way….