There is nothing more valuable than time, so why are you still making your clients and customers read so much? Over the past few years we’ve seen just how important video has become, and for more reasons than one – what would you rather do? Read a page full of text or watch a one minute long video that gives you the same information?
Despite how things may seem, YouTube is more than funny cat videos – it is the second largest search engine behind Google. That alone should be enough reason for business owners to realize how important video optimization is right now. But, nonetheless, video marketing still remains to be typically low on a business’s totem pole. Here’s why it shouldn’t be, though:
Video improves SEO results.
According to Comscore, adding a video to your website can increase your chances of a front page Google result by 53 times when optimized properly. Google puts a big emphasis on content that can engage, educate or give a person a reason to stay on the website, and a video can do all of that and more. An added bonus? It also doesn’t hurt that Google owns YouTube!
Video improves engagement.
Spreading your business’ message through a video is a great way to keep a potential client or customer engaged. Let’s face it, a page on a website that is text heavy from top to bottom is probably not going to grab someone’s attention in a positive way. A video that can recap a service or idea in 90 seconds or less and is also visually appealing, on the other hand, will definitely go a long way. According to Brainshark, 65% of viewers watch more than ¾ of a video, which is a higher percentage than what can be said about text based content!
All that said, are you ready to hop on board with using video as a part of your marketing strategy? When you partner with an expert like one of our Digital Media Consultants, you can share your business goals and learn what type of video content should be created to achieve them (i.e animated videos, whiteboard videos, etc.). The team here at Ferocious Media will also help you figure out where your audience is primarily watching videos (such as mobile vs. desktop), which is important to know in order to get your video in front of the right viewers.
Let us leave you with this – by 2017, 74% of all internet traffic will be video, so there’s really no reason to wait on including video in your digital marketing campaign.