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Posts tagged as PPC

ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done […]

Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 – the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to learn about the latest […]

We are often asked by SMB’s, “Why should we pay for branding in a PPC campaign?”  It’s interesting that these same business owners often invest in a great location and dress their brand with a strong logo and signage.  They promote their brand with wrapped vehicles, billboards, cable TV, radio, print, direct mail, display advertising […]

Facebook and Google are currently two of the best places to spend your business’s advertising dollars. Ideally, you’ll want to advertise on both platforms as the potential audience reach is massive, however depending on your marketing objectives, focusing on one platform may be the most effective way to allocate your budget and meet your goals. […]