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Posts tagged as managing online reviews

“Every problem is an opportunity in disguise.” – President John Adams These famous words were spoken well before online business review sites such as Yelp, Facebook, and Google+ existed, but the message can still be applied when a business receives a bad review. Since it is roughly 25 times more expensive to acquire a new […]

Let’s face it – negative reviews happen. A customer has a bad experience with your business and posts about it on your Facebook, Yelp, or Google+ page for all the world to see. Now what? You might panic and feel tempted to defend your employees, products and services — or worse, delete your page altogether. […]

Business owners know that good old-fashioned word-of-mouth marketing can be their best source of advertising. It was not too long ago that it was only practical for customers to share their experience with your business with friends, neighbors, and acquaintances. Flash forward to today: most consumers now spend a tremendous amount of time researching products, […]