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Social Media Week NYC
This week, some of our organic and paid social media analysts took a trip to the Big Apple to attend Social Media Week 2017. As such, we’ll be sharing some of the things we learn along the way — enjoy! While baby boomers seem to be firmly planted on Facebook, and Generation X and Y have shifted their social media
Storybook Magic
“Once upon a time in the world of social media, there lived a brand. This particular brand was starving for an identity and he knew he needed one quick before he fell into the shadows, where all the dime-a-dozen brands go to live out their remaining days. This brand was smart though, and he knew exactly where to go to
Digital Marketing: Why You Shouldn't DIY
You’re a master with a hammer. You’re an artist with a paintbrush. Heck, you’re even a maestro when it comes to mowing your lawn. But there are a few things in life you should just leave to the experts — and digital marketing happens to be one of those things. Why? There’s lots that can go wrong if you’re not
Social Media Marketing
Having a hard time getting people to engage with your business? You may be overlooking a crucial part of your marketing strategy — brand awareness! Brand awareness is the foundation for not just a successful marketing strategy, but for consumer trust and business growth. It is a major asset that adds value to the products or services that a business
Marketing isn’t what it used to be a decade ago. Since then, it has gone from mass messaging to very strategic, targeted campaigns. From talking at consumers to talking with consumers, providing customer service in under 140 characters. For us marketers, it really is an exciting time. We now have an endless supply of analytic tools to track and measure
Valentines Day Laptop
Love is in the air, and with Valentine’s Day just a week away, we suggest you make sure it’s flowing through the digital airwaves as well! No, we’re not suggesting you join Match.com — unless of course you want to, then by all means! We’re talking about showing some tender love and care to your digital persona. As they always