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In the tumultuous world that is the Covid19 Pandemic, changes are taking place across consumer behavior. Google recently rolled out a business guide to help us advertisers adjust and adapt our digital marketing strategy to meet those shifting consumer needs. Stay Ahead of the Changing Landscape Our daily lives have been radically altered, along with consumer’s expectations, habits, and buying

The written word is one we use to display a variety of different messages. Whether you are trying to update your clients on the latest company changes, or simply creating a new employee job listing — sometimes the words can escape you. And trust us, it happens to everyone!  However, when that pesky writer’s block sinks in, it can be

Fun fact: Approximately 5.6 billion Google searches are performed every day. This breaks down into 228 million searches per hour, and 2 trillion searches per year!  With a number this high, there is little doubt that tons of people are searching in Google for a business just like yours. When it comes to you or your competitor coming up at

We are excited to announce our own Lauren Persico has been awarded 30 Under 30 by Long Island Business News! The 30 Under 30 awards honor the bright and dynamic young professionals who are under the age of 30, who contribute to the Long Island community through public service and who have made significant strides in business. Her second recognition

Gmail Ads, also known as Gmail Sponsored Promotions (GSPs), made their comeback in 2015. Since then, we have been utilizing these campaigns as an extremely cost-effective way to reach target audiences where they’re likely to be found multiple times per day — in their Gmail inbox. Google recently announced changes to the way Gmail ads will be targeted, which has

In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social media marketing campaigns. (The most