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Social media platforms such as Facebook, are the perfect outlets to get your brand noticed and to get people talking about you, not listening to you. Many small business owners believe that their social media campaigns are only successful if they have an overwhelming number of followers. This isn’t necessarily true. Contrary to popular belief, social sites with just a few followers may be better off.
A diminishing emphasis on “SEO” and the gravitation towards Web Presence Management/Optimization. The term “SEO” can have a bad rap.  In the early days of Search Engine Optimization it was not uncommon for people to be practicing black hat optimization.  This would involve exploiting loopholes with keyword stuffing, adding keywords in hidden text, and link buying. Things have since changed and
Change is constant in social media marketing. From emerging social networks to advanced targeting options, it’s easy to be overwhelmed. No need to play catch up, we’re here to help you stay ahead of the pack! We’ve identified the top Facebook Ad strategies your business should be taking advantage of in 2015. With over 1.35 billion active users, Facebook has
Talking sports has always been an easy way to connect with others, no matter your age or gender. Sports are a great small talk topic or grounds for forming deeper relationships. This applies to coworkers, clients, or even prospective partners. There’s a fine line between bonding over sports talk and actually participating in the activity. Not all sports are conducive
Business Listings are a large component of the online footprint for SMBs and can have a strong impact on the success of a business.  This means that it is very important that SMB owners have a solid grasp on how their business is appearing online across different directory sites.  In 2013, Yext estimates that incorrect business listings data cost businesses
Many people would love to own their own business but the reality of such a venture is overwhelming. Many of these people have never considered owning a franchise as an option.  To them, a franchise is McDonalds or Burger King.  However there are all kinds of franchise opportunities, some really interesting and exciting!  The issue?  Nobody knows that these franchise