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The days of cracking open a phone book and searching for the number of your local repair man are long gone. Instead, customers are searching for HVAC companies on Google from desktops, laptops, tablets, smartphones, televisions…the list goes on. So if your HVAC company’s website is lacking, you’re likely missing out on a lot of potential customers. Before investing in

If you haven’t already made the switch to responsive web design, now is the time to do it. Having a responsive website means that you will have one domain with one set of code that is styled to automatically resize based on the device a user is viewing it in. This type of design allows your website to be user-friendly

Social media platforms such as Facebook, are the perfect outlets to get your brand noticed and to get people talking about you, not listening to you. Many small business owners believe that their social media campaigns are only successful if they have an overwhelming number of followers. This isn’t necessarily true. Contrary to popular belief, social sites with just a few followers may be better off.

A diminishing emphasis on “SEO” and the gravitation towards Web Presence Management/Optimization. The term “SEO” can have a bad rap.  In the early days of Search Engine Optimization it was not uncommon for people to be practicing black hat optimization.  This would involve exploiting loopholes with keyword stuffing, adding keywords in hidden text, and link buying. Things have since changed and

Change is constant in social media marketing. From emerging social networks to advanced targeting options, it’s easy to be overwhelmed. No need to play catch up, we’re here to help you stay ahead of the pack! We’ve identified the top Facebook Ad strategies your business should be taking advantage of in 2015. With over 1.35 billion active users, Facebook has

Talking sports has always been an easy way to connect with others, no matter your age or gender. Sports are a great small talk topic or grounds for forming deeper relationships. This applies to coworkers, clients, or even prospective partners. There’s a fine line between bonding over sports talk and actually participating in the activity. Not all sports are conducive