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First things first, the ad that answers the questions gets the phone calls!  A while back, Yellow Pages came up with the idea of the “RASCIL” factors to help companies in advertising. With technology and the advertising game changing – these factors still come in handy today, especially in creating an online presence through your website layout and ads. All

Disgruntled customers have a habit of spouting off to family and friends about their less than satisfying experience with a company or brand and will likely stop doing business with that company all together. What’s worse than venting to family members is having that customer take their dissatisfaction to social media networks. More than 60 percent of consumers are influenced

Google remarketing is something that can be very beneficial in your online marketing efforts. Remarketing allows you to reach people who have previously visited your website. These previous visitors are able to see remarketing ads as they browse through websites that are part of the Google Display Network. Remarketing can be a very powerful tool when it is used properly.

While email is great for fast communication, a flooding inbox with irrelevant content can be a burden. You can increase engagement of emails sent to coworkers or clients by remembering the following tips. Rewrite and proofread. By drafting the point you want to convey in your email and rewriting it, you can make sure all important information is included, eliminate

In today’s day in age, consumers are spending more time online than ever. With this kind of hyperconnectivity, businesses are expanding their brand into the digital realm and reaching potential customers in every corner of the world. One of the most effective ways to reach and engage with new people is through social media. If you don’t think that social

Historical performance data gives pay per click (PPC) managers insight into what keywords, ads, and targeting are working effectively. It’s  their job to then control the budget accordingly using this valuable information. But what about new PPC accounts, or even new products or services where you don’t have as much data or information to draw from? We can utilize previous