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The Google Display Network (GDN) is a great way to reach potential customers with banner ads targeting those in your area, on websites similar to yours, have searched for your products or services in the past, and even retarget users who have browsed your website specifically.  With over 2 million Display Network sites that reach over 90% of Internet users

I have been involved in the online marketing space for about 5 years. The first service I discovered in digital media back in 2010 was Pay Per Click (PPC), otherwise known as Google Adwords. Fast forward to 2015… I am now an expert in a suite of digital marketing services that include social media, search engine optimization (SEO), display strategies,

Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an interest in their products or services as they continue searching on

If you’re not already embracing native advertising then you’ll be left in the dust of competitors taking advantage of this imperative aspect of marketing. Native advertising mirrors the formatting and style of the platform on which it appears, creating a seamless experience for consumers. This approach has proven to be more effective than traditional digital ads, such as banner ads,

Generally speaking, landing pages are extremely important components for web browsing and online marketing. When building SEM ads to represent your business and services, a crucial factor to keep in mind is relevance. Your ads should have a very clear message and a strong call-to-action, which should mirror the landing pages they are linked to. If you are offering a

Having money squirreled away for a comfortable retirement isn’t something many people give much thought to in their twenties, and why would it be? When you’re twenty-five, the idea of retiring is so far off in the distance, you’d need a passport to get there. With a median life expectancy of 80 years for men and 82 years for women,