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Last week I was researching local tire dealers to see who had my tires in stock and who had the ability to change them rather quickly. I did a simple Google search for the brand of tires in my town. Five local dealers came up, all of which I am familiar with. Since I was at work, I wasn’t about
Social Media for businesses shouldn’t be looked at as another platform to “run ads”. It’s an untapped opportunity to not only keep current clients informed, but to grab NEW customers that you would’ve never known are out there. Last week while getting pumped for a weekend concert I noticed that many businesses aren’t using social media to their advantage. Let
The Google Display Network (GDN) is a great way to reach potential customers with banner ads targeting those in your area, on websites similar to yours, have searched for your products or services in the past, and even retarget users who have browsed your website specifically. With over 2 million Display Network sites that reach over 90% of Internet users
I have been involved in the online marketing space for about 5 years. The first service I discovered in digital media back in 2010 was Pay Per Click (PPC), otherwise known as Google Adwords. Fast forward to 2015… I am now an expert in a suite of digital marketing services that include social media, search engine optimization (SEO), display strategies,
Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an interest in their products or services as they continue searching on
If you’re not already embracing native advertising then you’ll be left in the dust of competitors taking advantage of this imperative aspect of marketing. Native advertising mirrors the formatting and style of the platform on which it appears, creating a seamless experience for consumers. This approach has proven to be more effective than traditional digital ads, such as banner ads,
