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Yesterday, in a letter from CEO Larry Page, it was announced that Google, as a part of a corporate restructure, is now a part of the newly formed parent company Alphabet.   “So wait, someone acquired Google?” Not exactly.  Alphabet is a newly created company that is described as “mostly a collection of companies” by former Google CEO and now

Last week I had gone to Miami for a much needed vacation. While laying on the beach, I found myself searching on Google for food in the area – and then it hit me – my entire trip had been planned on the basis of the social media presence of each hotel, restaurant, car transportation service, etc… But why? Considering

In 2010 Yahoo and Bing formed a partnership that allowed search marketers to manage paid search campaigns through one interface – Microsoft adCenter. Now that their 5 year agreement has reached its end, terms have been renegotiated with important ramifications for the PPC industry. While Microsoft adCenter continues to be relevant, there is a new platform emerging that you may

While websites are a wonderful and versatile tool to generate leads for your business, they often aren’t very focused on selling one specific service or product which can result in a lower conversion rate in a PPC (pay per click) campaign. Ferocious Media’s solution for this is pairing your website with what we like to call a microsite. Microsites are

Last week I was researching local tire dealers to see who had my tires in stock and who had the ability to change them rather quickly. I did a simple Google search for the brand of tires in my town.  Five local dealers came up, all of which I am familiar with. Since I was at work, I wasn’t about

Social Media for businesses shouldn’t be looked at as another platform to “run ads”. It’s an untapped opportunity to not only keep current clients informed, but to grab NEW customers that you would’ve never known are out there. Last week while getting pumped for a weekend concert I noticed that many businesses aren’t using social media to their advantage. Let