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C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consciously or subconsciously) every time you peruse the
One of the most important factors of ranking in search engine results is having strong, quality content on your website. With every algorithm update, the search engines become smarter and more likely to read your site the same way a human would. On-page content should provide trustworthy answers to visitors who come seeking information about your product. There are several
Search engine marketing for a service-based business is a cost-effective method of acquiring new customers. Unfortunately, many businesses fail to realize the potential of SEM because they don’t take the time to calculate return on investment. How are you measuring the success of your search engine marketing campaigns? Key performance indicators go a long way to helping determine whether a
When I graduated from college with a degree in small business marketing I, like many new graduates, had no idea what I wanted to do with my life. I decided to get as far away as possible from my home state of Vermont and moved to Boulder, CO to begin my life and my career (whatever that meant). I thought
In any form of advertising, you want to stand out amongst the competition and PPC is no exception. Grabbing the right customers to click your ad and convert through your website is the end goal; having an ad that stands out and generates quality clicks is the first and very important step. Here are 6 guidelines to help create a
A balanced design of your website is just as important as the content you put in it. An unbalanced design can be overwhelming for the user and cause frustration, at which point the user will probably bounce off your page and find a more pleasing site to navigate through. Visual design is a very important component that shouldn’t be neglected.
