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Mobile has forever changed the way your target customer behaves. Whether you are targeting businesses or consumers, 90% of people start a journey on one device and cross over to another. A good marketing plan needs to feature a robust approach encompassing direct response and branding strategies online as well as complementing those strategies with traditional media offline. Think of

“How can we better educate and prepare today’s high school students on how digital media can affect their lives both personally and professionally?” That is the question that several local Long Island school districts and Ferocious Media began looking to answer a little over a year ago. High schoolers are extremely active on social media, but most of them don’t

Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating keeping up with the trends on your own. As a business owner, it only

Now more than ever, brands are using social media to market their products and services to consumers. No matter the company, if the content is too generic or sounds too “salesy”, it won’t be effective. The most successful marketing is when a two-way conversation with the consumers is established. This allows for interactivity, and it helps the brand to be

As an avid YouTuber, I’ve been very much against the idea of Facebook video since the day it was introduced. However, recently I’ve jumped on the bandwagon… Well, kind of. I’ve seen firsthand that Facebook drastically reduces the reach of Youtube embeds compared to their native player. If you already have an audience that you’ve built on Facebook, it’s worth

For everyday consumers, we know that the holiday season is probably one of the last things on their minds at this point in time – we’ve barely begun to enjoy the transition from summer to fall! But, for businesses, the holidays are a particular time of year that must be thought of and planned for well in advance. Have you