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Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating keeping up with the trends on your own. As a business owner, it only
Now more than ever, brands are using social media to market their products and services to consumers. No matter the company, if the content is too generic or sounds too “salesy”, it won’t be effective. The most successful marketing is when a two-way conversation with the consumers is established. This allows for interactivity, and it helps the brand to be
As an avid YouTuber, I’ve been very much against the idea of Facebook video since the day it was introduced. However, recently I’ve jumped on the bandwagon… Well, kind of. I’ve seen firsthand that Facebook drastically reduces the reach of Youtube embeds compared to their native player. If you already have an audience that you’ve built on Facebook, it’s worth
For everyday consumers, we know that the holiday season is probably one of the last things on their minds at this point in time – we’ve barely begun to enjoy the transition from summer to fall! But, for businesses, the holidays are a particular time of year that must be thought of and planned for well in advance. Have you
On average, it can take anywhere from two days to three months to rank a new website on Google. There are however certain measures that can be taken during the website launch process to expedite this process. Check Your Code – When launching a new website, always make sure to double check that there are no lingering no-index tags left on
With new platforms rolling out, current ones evolving, and others becoming obsolete – we get it, the social media landscape changes regularly and it’s hard to keep up. One thing’s for sure, social media is no longer just a fad. For your brand, it’s indispensable. Now, you know your brand needs to have a presence on social media, but where?