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Let’s face it, there comes a time in your life when you get so caught up with day to day tasks that you start to lose focus on staying organized. It’s especially easy to fall into this trap at work. With so many different projects, deadlines, phone calls and emails- it becomes difficult to take a step back and come

Mobile has forever changed the way your target customer behaves. Whether you are targeting businesses or consumers, 90% of people start a journey on one device and cross over to another. A good marketing plan needs to feature a robust approach encompassing direct response and branding strategies online as well as complementing those strategies with traditional media offline. Think of

“How can we better educate and prepare today’s high school students on how digital media can affect their lives both personally and professionally?” That is the question that several local Long Island school districts and Ferocious Media began looking to answer a little over a year ago. High schoolers are extremely active on social media, but most of them don’t

Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating keeping up with the trends on your own. As a business owner, it only

Now more than ever, brands are using social media to market their products and services to consumers. No matter the company, if the content is too generic or sounds too “salesy”, it won’t be effective. The most successful marketing is when a two-way conversation with the consumers is established. This allows for interactivity, and it helps the brand to be

As an avid YouTuber, I’ve been very much against the idea of Facebook video since the day it was introduced. However, recently I’ve jumped on the bandwagon… Well, kind of. I’ve seen firsthand that Facebook drastically reduces the reach of Youtube embeds compared to their native player. If you already have an audience that you’ve built on Facebook, it’s worth