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Business owners know that good old-fashioned word-of-mouth marketing can be their best source of advertising. It was not too long ago that it was only practical for customers to share their experience with your business with friends, neighbors, and acquaintances. Flash forward to today: most consumers now spend a tremendous amount of time researching products, services, and businesses online. In

With the holiday season in full swing, there is no shortage of advertisements.  So how do you make your brand standout among the rest?  By using the latest marketing trends, you can make the most of your marketing campaign, while still staying true to your brand. What can we learn from this year’s most successful holiday advertising campaigns? Advertise on

Recent research points to what most of us already knew: Emojis can help you appear more amicable, increase your popularity on social media, and actually make you a little happier — even when you’re offline. But, as with most things, there’s a time and a place for using emoticons in your online marketing. Before you start adding smileys and hearts

Chances are you have heard many different things when it comes to optimizing your business’s web presence. SEO(Search Engine Optimization), PPC(Pay-per-click), Display, and Social Media Marketing, are all very useful and effective methods of promoting your business. It is important to keep in mind that every business is different, with different audiences and goals, and therefore requires its own uniquely

Have you ever noticed the little check mark next to your favorite celebrity, brand or publication’s Facebook page? We’re sure you’ve seen it before, but have you ever wondered why it’s there? It lets visitors know that the page is authentic and that they’re not looking at a fake account. What was once only an option for big brands with

Let’s face it, there comes a time in your life when you get so caught up with day to day tasks that you start to lose focus on staying organized. It’s especially easy to fall into this trap at work. With so many different projects, deadlines, phone calls and emails- it becomes difficult to take a step back and come