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We see you’re on the digital space — you’ve got your website set up, Facebook page created, and now you’re anxiously waiting by your phone for the lines to fill up with potential customers. But one thing is wrong; it isn’t happening. For many businesses, there’s the realization that many must come to and understand — instantaneous ROI is rare.

ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done on mobile than desktop and

In the shifting digital world, Facebook is a key leader. The amount of targeting and advertising methods that Facebook offers to reach your ideal customer can be overwhelming. If you’re feeling defeated with your Facebook Advertising campaign, check out some of the proven methods below. VIDEO ADS – If you have it, use it. A recent article by Business 2

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Instagram Brand Profiles On the Horizon Instagram

Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 – the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to learn about the latest trends in pay-per-click (PPC) advertising.

Have you ever sat down to think about what just one hour of your time is worth? If not, it’s time for you to do the math – starting with the impact that every hour away from running your business has on its success. In a world where the Internet has become the go-to source of information for nearly everyone,