Stay Updated with Recent News

It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page.  Also known as PPC (pay per click).

For our seasonal clients, this question is all too common. More often than not, we see many businesses cutting off their marketing efforts during their off-season, just to start back up at the beginning of their season the following year. It makes sense, right? Not exactly… While this method certainly will save some marketing dollars, is it the best option

Consider this – you are a parent, looking to take your child to a new day care, doctor, or even dentist. While you’ve read countless reviews and taken recommendations from friends or family, actually seeing the place before hand can provide some peace of mind. Sure viewing photos of a business is great, but what if you were able to

If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it to achieve just about any

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Vine to be shut down – no

“Every problem is an opportunity in disguise.” – President John Adams These famous words were spoken well before online business review sites such as Yelp, Facebook, and Google+ existed, but the message can still be applied when a business receives a bad review. Since it is roughly 25 times more expensive to acquire a new customer than it is to