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Rankings used to be the primary way home service businesses judged SEO success, but they no longer tell the full story. Search results now shift based on location, device, personalization, and a growing number of AI-driven features. For local service providers that rely on neighborhood visibility, these variables mean that no two customers see the exact same results. Users often

Winter creates a different landscape for HVAC and home service businesses. Temperatures drop, emergency calls rise, and consumer behavior shifts as homeowners focus on holiday budgets and winter priorities. These seasonal changes affect search demand, service volume, and the types of marketing efforts that perform best during the colder months. Because the winter season includes both high urgency heating needs

By 2026, pay-per-click advertising will look completely different from what marketers knew just a few years ago. Artificial intelligence has become the driving force behind modern PPC, shaping everything from automated bidding and audience targeting to predictive analytics and creative testing. AI-driven automation allows campaigns to learn and adjust in real time, helping advertisers make smarter decisions faster. Rather than

Organic click-through rate (CTR) has always been a north star for SEO performance, but that metric is changing fast. In 2024, across major home-service verticals, we saw average CTRs drop by nearly 18% year over year, even when rankings held steady. At first glance, it might look like search is failing. But that’s not the full story. CTR, or click-through

Running a successful home services business today takes more than great craftsmanship and customer service. Whether you’re running a multi-vertical company or specializing in one trade, your growth depends on being visible online everywhere your customers are searching. That means juggling SEO, paid ads, social media, content, reviews, email marketing, and more. Many contractors fall into the trap of hiring

When contractors talk about Google Local Services Ads (LSAs), the conversation often centers on cost-per-lead and visibility. But here’s the truth: nothing impacts your success more than reviews. Google designed LSAs to be trust-based. If your business doesn’t have a strong reputation, you won’t rank — no matter how much you spend. Messaging, response speed, and availability all matter, but