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“Find us on Facebook!” “Tweet us your feedback!” “Check out our reviews on Google+!” For most consumers, sayings like these have become common place when it comes to interacting with a brand or company. Why? Simply put, social media has become a valuable marketing strategy that businesses just cannot ignore. Now, that’s not to say that print ads and other

When you think of Pinterest, you likely think of hundreds of recipes, countless DIY projects, and a goldmine of home decor inspiration that maybe one day you’ll actually utilize. What you’re not thinking – Pinterest eats its competitors alive. Since the site’s launch in 2010 this visual bookmarking, online scrapbook of sorts has been steadily (and secretly) sneaking up on

The days of cracking open a phone book and searching for the number of your local repair man are long gone. Instead, customers are searching for HVAC companies on Google from desktops, laptops, tablets, smartphones, televisions…the list goes on. So if your HVAC company’s website is lacking, you’re likely missing out on a lot of potential customers. Before investing in

If you haven’t already made the switch to responsive web design, now is the time to do it. Having a responsive website means that you will have one domain with one set of code that is styled to automatically resize based on the device a user is viewing it in. This type of design allows your website to be user-friendly

Social media platforms such as Facebook, are the perfect outlets to get your brand noticed and to get people talking about you, not listening to you. Many small business owners believe that their social media campaigns are only successful if they have an overwhelming number of followers. This isn’t necessarily true. Contrary to popular belief, social sites with just a few followers may be better off.

A diminishing emphasis on “SEO” and the gravitation towards Web Presence Management/Optimization. The term “SEO” can have a bad rap.  In the early days of Search Engine Optimization it was not uncommon for people to be practicing black hat optimization.  This would involve exploiting loopholes with keyword stuffing, adding keywords in hidden text, and link buying. Things have since changed and