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More than ever, companies are marketing to society’s growing expectations for immediate satisfaction. This is correlated to the increase in smartphone users, and is a necessary industry adaptation to stay competitive. Consumers are seeking relevant answers as quickly as possible, and using their phones to get them as questions arise. In fact, Google just confirmed that in ten countries, including

There are plenty of large corporations and well-known businesses on social media. However, some small businesses are noticeably absent from the social media world. Why is this? There are several reasons. Some small business owners do not have personal social media pages and are unfamiliar with the process of creating business pages. On the other hand, some small business owners

Blogging can be a very important part of an online presence for your business.  It can boost your search engine optimization and help you gain a higher organic position in search.  More importantly, blogging can help you connect with your potential and existing customers.  It enables people to connect with the personal side of your business and it can create

What is Responsive Web Design? Rather than designing separate sites for desktops, tablets and phones, responsive web design will create an ideal viewing experience by addressing all of them; creating a design users will be familiar with as they migrate across devices. Google has formally endorsed Responsive Web Design as their favored method for building websites. Why should I switch

It has long been known that to properly measure the success of a campaign you need to measure both online and offline conversions.  Last year, Google introduced website call conversions to AdWords, but it remains fairly obscure, and it can be confusing to set up. When implemented correctly, it is a powerful way to identify and quantify calls from your

When it comes to your digital presence, good content is key. That’s why blogging is such an important part of your social media campaign! In addition to keeping your audience interested, engaging content can also improve your SEO, shape your brand or product image, and drive traffic back to your website and social pages. Your blog should keep current and