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Pay Per Click (PPC) advertising is one of the most cost effective types of marketing. However, most organizations and advertisers are forced to focus on web forms with CRM integration to track their leads and measure achievement based upon a progression of advanced examination. For example, organic visits, site visits and conversions. A tool that is often not utilized enough

One of the most important factors of creating a successful SEM campaign is finding your keywords.  When you find that special keyword, it narrows down the search results and makes it easier for people to find the advertiser’s unique service or product. There are a multitude of ways to find your keywords, including tools that Google themselves provide such as

Business owners are busy people. Finances, customer service, managing employees, increased competition – the list of tasks that demand attention seem endless. Sometimes that leaves little time for other aspects that are equally or even more important for the business: new ideas, inspiration, and personal growth. A great resource business people can use to learn about these can easily be

Brand Consistency can be defined as ensuring that all aspects of your business, including your business name, are reflected in the same manner across all advertising platforms. It plays an important role in establishing your presence both online and off. Between the latest apps, phones and mobile websites, the face of marketing is constantly changing. It is important to remain

First things first, the ad that answers the questions gets the phone calls!  A while back, Yellow Pages came up with the idea of the “RASCIL” factors to help companies in advertising. With technology and the advertising game changing – these factors still come in handy today, especially in creating an online presence through your website layout and ads. All

Disgruntled customers have a habit of spouting off to family and friends about their less than satisfying experience with a company or brand and will likely stop doing business with that company all together. What’s worse than venting to family members is having that customer take their dissatisfaction to social media networks. More than 60 percent of consumers are influenced