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Search engine marketing for a service-based business is a cost-effective method of acquiring new customers. Unfortunately, many businesses fail to realize the potential of SEM because they don’t take the time to calculate return on investment. How are you measuring the success of your search engine marketing campaigns? Key performance indicators go a long way to helping determine whether a
When I graduated from college with a degree in small business marketing I, like many new graduates, had no idea what I wanted to do with my life. I decided to get as far away as possible from my home state of Vermont and moved to Boulder, CO to begin my life and my career (whatever that meant). I thought
In any form of advertising, you want to stand out amongst the competition and PPC is no exception. Grabbing the right customers to click your ad and convert through your website is the end goal; having an ad that stands out and generates quality clicks is the first and very important step. Here are 6 guidelines to help create a
A balanced design of your website is just as important as the content you put in it. An unbalanced design can be overwhelming for the user and cause frustration, at which point the user will probably bounce off your page and find a more pleasing site to navigate through. Visual design is a very important component that shouldn’t be neglected.
Yesterday, in a letter from CEO Larry Page, it was announced that Google, as a part of a corporate restructure, is now a part of the newly formed parent company Alphabet. “So wait, someone acquired Google?” Not exactly. Alphabet is a newly created company that is described as “mostly a collection of companies” by former Google CEO and now
Last week I had gone to Miami for a much needed vacation. While laying on the beach, I found myself searching on Google for food in the area – and then it hit me – my entire trip had been planned on the basis of the social media presence of each hotel, restaurant, car transportation service, etc… But why? Considering
