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As you may already know, keeping up with Facebook isn’t as easy as it seems. The ever changing and evolving platform is constantly rolling out new updates and developments to enhance user experience. The latest and greatest in updates from Silicon Valley has to do with two new (important) sections, shopping and services. Facebook business page owners can
It has gotten to the point that nearly every SMB is using some form of digital marketing to promote their business. They may be using Google AdWords, running an SEO campaign for their website, or promoting the business on Facebook and other forms of social media. With the landscape of digital marketing rapidly changing, and the importance of digital marketing
Labor Day marks the unofficial end of summer. It also serves as an indicator for retail marketers that it’s time to start planning your holiday advertising strategy. Keep in mind that this year people are expected to do more shopping on mobile devices than ever before. People are turning to Facebook and Instagram more frequently to discover interesting products and
If you are a business owner, I’m sure you understand the importance of advertising online. We live in an age where almost everyone uses the Internet to connect, shop, research and do almost anything else. Gone are the days when we needed to wait until we got home to power up our desktop computers and do our research. Now, we
Many marketing and advertising professionals continue to take marketing budget from traditional advertising and place it in the digital media environment. In the past few years I have seen the trend go from 20% to 25% and now trending to hit 33%! This raises the question of how to allocate your budget across all channels. First, you should not be
C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consciously or subconsciously) every time you peruse the
