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Another busy day filled with classes and seminars held by industry leaders at Social Media Week New York City is in the books! Below, take a look at some of the key concepts and messages the Ferocious Media team put together from Day Two: 1. It’s not just about being different – it’s about being relevant. Remember that in the
Social Media Week is finally here! We sent two of our top Social Media Analysts to New York City in search of the latest trends, statistics, and news in social media. See below for some of the key concepts and messages the Ferocious Media team gathered from Day One: 1. FOBO (fear of being offline) is real. Research shows that
Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your unique business needs. Knowing is half the
Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how can I come up with an idea as
Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If you have a storefront or
Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a
