Marketing is no longer a simple, predictive process. Social media platforms have created an ever changing relationship between the business and the consumer. Companies need to keep people interested, whether they are a prospective customer or someone who is already familiar with the brand. Agile marketing is the common response to this complexity. Through building, testing, measuring, learning, refining and improving, marketing plans can be effective.

Social Media Today offers 5 marketing trends that will help your business thrive in 2014:

Results – Social media marketing is projected to become the most important area in marketing over the next three years. There is an increased trend towards wanting to see campaign effectiveness and demonstrated return on investment.

YouTube – Social video use is on the rise. According to Pew Research, the percentage of American adult internet users who upload or post videos online has doubled since 2009. The number of people who watch or download videos has also grown from 69 percent in 2009 to 78 percent.

Social Analytics – Marketing is becoming very data driven. Google Analytics and Facebook Insights are essential to understanding social engagement and traffic.

Content Sharing – Presenting content in a relatable and interesting way has become more and more important. Two of the most notable examples in the last year are BuzzFeed and Upworthy. In many cases the presentation of material for sharing can be more important than creating new content from scratch.

Inbound Marketing – This marketing tactic converts prospective customers by attracting them with SEO and then helping them learn about the brand through common interests. With a balanced marketing approach, businesses can stay connected with the community. Social media distribution through blogs, Facebook, Twitter, Google+, YouTube, and emails can keep people interested in the brand.

Learn more about current social media marketing trends in this Social Media Today article. You can also contact Ferocious Media to discuss how a social media marketing campaign can help your business. Call 1-800-454-9103 to find out how to get started with our full range of social media services.