Winning Local Search in 2026: LSAs, AI, and the Future of Google Ads for The Trades

Get an inside look at the future of Google Ads and Local Services Ads directly from Google and Ferocious Media. This webinar reveals how AI, automation, and new ad formats are redefining success for home service contractors and what steps you should take now to stay competitive in 2026. If you want better visibility, better leads, and a smarter approach to local search, you won’t want to miss this.
January 7th, 2026
2:00 PM ET
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Register to Stay Competitive in 2026

Discover How Google's AI and LSA Ranking Systems Are Evolving in 2026

The home services landscape is shifting faster than ever and 2026 will bring major changes to Local Services Ads, Google Ads' AI-powered campaigns, and how local businesses appear in search results.

Learn from Google Insiders

Get direct insights from Google's LSA and AI product teams

Stay Ahead of Competition

Discover what's changing in 2026 before your competitors do

Improve Lead Quality

New strategies for better ROI and higher-quality leads

Actionable Strategies

Walk away with clear steps to implement immediately

Get Ahead of the Curve with Expert Insights

Walk away with proven strategies to boost visibility, improve lead quality, optimize bidding and ROI, and prepare your business for the future of search.

Who should attend:

  • HVAC, Plumbing, and Electrical business owners
  • Marketing managers in the trades
  • Operations managers overseeing lead generation
  • Agencies supporting home service businesses
  • Anyone wanting to maximize Google ROI in 2026

What's new and upcoming for Local Services Ads in 2026

How Google's AI-powered ads are reshaping paid search

New best practices for lead quality, bidding, and ROI optimization

How top contractors are using LSAs + AI together for growth

Insights into Google's roadmap from product leaders

The key metrics Google is prioritizing for local ranking

How to prepare your business for the future of search

Meet The Panelists

Learn directly from the people shaping the future of local search advertising.
Amanda Feld
Strategic Agency Manager
Google
Bota Kassenali
Global Product Lead, Local Services Ads
Google
Jenny Whitehead
Regional Product Lead, AI-Powered Ads
Google
Brian Conway
Vice President of Advertising
Ferocious Media
Sean Coleman
Executive Vice President
Ferocious Media
Reserve Your Spot

Ready to Future-Proof Your Marketing?

Don't miss this exclusive opportunity to learn directly from Google's experts and get ahead of your competition in 2026.
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Free to attend • Recording sent to all registrants