Why A Quality Website Is An Important Factor In Online Marketing

I have been involved in the online marketing space for about 5 years. The first service I discovered in digital media back in 2010 was Pay Per Click (PPC), otherwise known as Google Adwords. Fast forward to 2015… I am now an expert in a suite of digital marketing services that include social media, search engine optimization (SEO), display strategies, and so on.

What I have come to find through my experience is the importance of having a quality website. You may have the best advertising agency managing your PPC campaign and driving tons of traffic to your site through SEO strategies. However, if you have poor website – the layout is not right or it is slow to load – or you are not answering the user’s’ questions fast and efficiently, then you are probably wasting your time and budget. Most importantly, you are missing out on potential leads! Everything starts with a website.

People are spending more time online throughout the day searching for answers to their questions or items that remedy their needs. Consumers are making purchasing decisions based on their online experience which includes the appearance, usability, and accessibility of your website. A standard site just won’t cut it in the buying process. Having the correct understanding of your website’s role can greatly benefit your business. The website should be an extension of your sales staff. People will, more times than not, visit your site prior to making a purchase. Even if they learn about your company through a trusted referral, at a sponsored event, or in a meeting with you, before they make a final decision they will visit your website. You only get one chance to make a first impression. It is crucial that the site looks good, functions well, and clearly communicates your company’s goals.

For business owners, having a business card has long been a necessity. Nowadays having a good website is even more necessary. Ferocious Media web designers specialize in designing and creating websites that are user friendly across all devices. To view samples of our work, click here.