With new platforms rolling out, current ones evolving, and others becoming obsolete – we get it, the social media landscape changes regularly and it’s hard to keep up. One thing’s for sure, social media is no longer just a fad. For your brand, it’s indispensable.
Now, you know your brand needs to have a presence on social media, but where? First and foremost, the primary question to ask yourself is where is your audience spending their time – more specifically, where are they actively spending their time? As digital media experts, we know that this is the hard part – if your audience has profiles on multiple platforms, you may feel at a loss for which one(s) to pursue.
The good news? We’re here to clear up any confusion; here’s our guide to figuring out where your brand belongs:
Facebook: With over 1.49 billion users, Facebook is the largest of any social network. Proving it’s here to stay, all businesses should have a presence on this social giant. From advanced targeting and advertising options, to updated business sections and customer service initiatives, consider this platform your social “home” on the internet. Moreover, your competition likely already has a business page – you want to stay front of mind with your customers don’t you?
Twitter: More of a brand loyalty platform than a lead generation platform, Twitter is beneficial for brands with frequent updates or breaking news to share. Having an estimated 304 million active users, brands that are looking for a more personal connection with followers while also being able to share in the moment news have a place here. Plus, let’s not forget that Tweets appear in Google search results now giving your company more of an opportunity to shine.
Instagram: Instagram is especially useful for visually appealing brands. Consider utilizing this platform if you have products to post, staff photos, or some behind-the-scenes looks into your business. Just reaching 400 million active users, Instagram is the fastest growing social networking site, with a core audience of 18 – 29 year olds.
LinkedIn: Best for B2B companies who are able to provide professional and informative information to their public. LinkedIn offers the opportunity to engage in discussions pertaining to your industry – ultimately positioning you as a thought leader in your field.
Pinterest: Another image dominated platform – if you have great images to share concerning your business, you can reap the benefits of introducing your products to an estimated 100 million active users (with backlinks to your website). One of the biggest perks of having a presence on this channel above the rest – pins are worth more than any other social endorsement. Thanks to Pinterest’s endless scroll feature, pins have an extended shelf life – an image pinned years ago can and will continue to get engagement today.
As your brand begins engaging on these platforms, take note of your audience’s trends and demands. Tailor your approach with these findings – there’s no need to develop a presence on every platform in existence if your audience isn’t tapping into it. Focus your efforts on the specific channels that ensure your brand is visible where it matters most.
If you’re looking for guidance on which social platforms your brand should be on or how to improve your current social media presence, we encourage you to contact us today. Ferocious Media is an award-winning full-service digital marketing agency with offices in New York, Colorado and Connecticut.