The Effects of Video Content on Digital Marketing

Over the past few years, we’ve seen video marketing go from a niche to a legitimate and established marketing strategy. According to YouTube, more than 1 billion unique users visit the site each month, spending more than 4 billion hours watching video content!  Furthermore, four days of content are uploaded every minute. Wait a second, that can’t be right- 4 days per minute?

Believe it! Those numbers are only going up. In fact, by 2018 it’s predicted that 79% of all internet traffic will be video. Most of us have seen the raw statistics, but what exactly does this influx in video mean in terms of SEO, Social Media, and all other verticals on the web?

Search Engine Optimization

  • According to Marketingland, 62% of Google searches include video, making it highly likely that you will come across some type of video content early in the results.
  • Video is 50 times more likely to get organic page ranks in Google than plain text results.
  • Video content has an average of an 11,000 to 1 chance of making it on the first page of Google. That may sound high, but compared to text which has a 500,000 to 1 chance, the video odds are in your favor (Source: Forrester Research)!
  • YouTube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask & AOL combined (Source: Social Media Today).
  • The chances of getting a first page listing on Google increase 53 times with video (Forrester Research).
  • Video has turned into a powerhouse for retail sites too, as their visitors who view video stay two minutes longer on average (Source: Comscore).
  • Using video on landing pages increases conversion rates by 80% (Source: EyeView Digital).

Social Media

  • Facebook receives 1 billion views of their video content each day (Source: Facebook).
  • 80% of video results on search engines come from YouTube. This is partially due to the fact that Google favors YouTube results, but it is also because most companies do not have their video content optimized.
  • 65% of video views on Facebook are from mobile devices (Source: Facebook Newsroom).
  • 48% of business to business buyers use their smartphone to watch video. Since branded video content is also becoming much more important for B2B marketers, it’s time they consider customers consuming video on a smaller screen (Source: Internet Retailer).
  • Mobile now makes up nearly 40% of watch time on YouTube and 65% on Facebook.

Online Video Advertising

  • Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (Source: ReelSEO).
  • The effects of online video are also making their way into the television world as 31% of brands say they will pull campaign funds from broadcast TV advertising to invest in video advertising – up from 19% last year (Source: ReelSEO).

Email Marketing

  • Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (Source: eMarketer).

Most importantly video marketing is delivering results for businesses where it counts: sales and leads. More than two thirds of B2B businesses surveyed said that video is outperforming other forms of content.

Isn’t it time to start considering online video for your business? Give us a call or visit us on the web, we’d be happy to help!