5 Reasons Why Digital Marketing is Important for Small Businesses Picture this: You’ve opened up a bakery in your hometown — a dream of yours since you were first able to mutter the words “baked goods.” And while business may seem to be off to a great start, down the line, you begin to notice a gradual decline in foot …
SEO vs. SEM: the Similarities and the Differences
It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page. Also known as PPC (pay per click). …
Expanded Text Ads and What They Mean For You
Google is always making changes and announcing new features, and one of the latest that we’ve had our eye on is expanded text ads. In case you aren’t familiar with this new terminology, essentially what Google did was offer businesses more space to showcase information about their products and/or services in their ads. Below, we break down how expanded text …
Use Geofenced Advertising to Influence Conversion
Consumers these days are taking digital marketing cues and using social media to guide them through the purchase decision-making process more than ever before. So, wouldn’t it be great to have a way to show your target audience what you can offer in the moment — when they’re exactly where you need them to be? To influence purchase decisions the …
9 Biggest Mistakes Of Self-Managed SEM Campaigns
Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business – including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketing efforts. Why? Unless you have all of the tools, …
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