What’s Everybody So AMPed Up About?

In the world of everything mobile, the most important thing to users is the webpage in which they’re visiting. It’s been a common theme to blame a slow loading page on variable factors such as WiFi connections and bad service, but that’s not always the case anymore. Through an initiative backed by Google, the search for faster loading mobile pages …

Items on Your Website Explained in Plain English

Having a website for your business is extremely important for branding, educating visitors, and gaining clientele. In all honesty, would you trust a business that didn’t have a website, or had a bad one at that? While you might not be able to build your own website, you should know the basics of some of its features. Doing so will …

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Taking Advantage of the Rise in Mobile Search

Desktop or mobile? It’s a question that many market researchers ask when creating a digital marketing strategy. Truth be told, people access the internet fairly differently than they did just years ago. Smartphones, tablets, and other advanced digital devices have taken over the digital marketing world in a way that we can’t avoid – and neither can your business. The …

Identifying Your Weak Points: Digital Campaign Structure

We see you’re on the digital space — you’ve got your website set up, Facebook page created, and now you’re anxiously waiting by your phone for the lines to fill up with potential customers. But one thing is wrong; it isn’t happening. For many businesses, there’s the realization that many must come to and understand — instantaneous ROI is rare. …

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3 Elements of a Great HVAC Website

The days of cracking open a phone book and searching for the number of your local repair man are long gone. Instead, customers are searching for HVAC companies on Google from desktops, laptops, tablets, smartphones, televisions…the list goes on. So if your HVAC company’s website is lacking, you’re likely missing out on a lot of potential customers. Before investing in …

Why You Should Make The Switch To Responsive Web Design

If you haven’t already made the switch to responsive web design, now is the time to do it. Having a responsive website means that you will have one domain with one set of code that is styled to automatically resize based on the device a user is viewing it in. This type of design allows your website to be user-friendly …