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Remarketing, The Cookie Monster

C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consciously or subconsciously) every time you peruse the …

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Optimizing Search Campaigns with Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an interest in their products or services as they continue searching on …

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The Benefits of Using Google Remarketing

Google remarketing is something that can be very beneficial in your online marketing efforts. Remarketing allows you to reach people who have previously visited your website. These previous visitors are able to see remarketing ads as they browse through websites that are part of the Google Display Network. Remarketing can be a very powerful tool when it is used properly. …

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Utilize Digital Marketing To Boost Franchise Sales

Many people would love to own their own business but the reality of such a venture is overwhelming. Many of these people have never considered owning a franchise as an option.  To them, a franchise is McDonalds or Burger King.  However there are all kinds of franchise opportunities, some really interesting and exciting!  The issue?  Nobody knows that these franchise …