One of the most important factors of creating a successful SEM campaign is finding your keywords. When you find that special keyword, it narrows down the search results and makes it easier for people to find the advertiser’s unique service or product. There are a multitude of ways to find your keywords, including tools that Google themselves provide such as …
5 Ways to Get the Most Out of PPC Budgets for New Accounts
Historical performance data gives pay per click (PPC) managers insight into what keywords, ads, and targeting are working effectively. It’s their job to then control the budget accordingly using this valuable information. But what about new PPC accounts, or even new products or services where you don’t have as much data or information to draw from? We can utilize previous …
