Micro-Moments: Changing the Face of Marketing

We’ve all done it – sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game? Micro-moments. Thanks to mobile, micro-moments can happen …

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Adapting to a World That is Increasingly Mobile-Centric, Google Announces New AdWords Innovations

More than ever, companies are marketing to society’s growing expectations for immediate satisfaction. This is correlated to the increase in smartphone users, and is a necessary industry adaptation to stay competitive. Consumers are seeking relevant answers as quickly as possible, and using their phones to get them as questions arise. In fact, Google just confirmed that in ten countries, including …