View Post

Expanded Text Ads and What They Mean For You

Google is always making changes and announcing new features, and one of the latest that we’ve had our eye on is expanded text ads. In case you aren’t familiar with this new terminology, essentially what Google did was offer businesses more space to showcase information about their products and/or services in their ads. Below, we break down how expanded text …

What Are Google Ad Grants?

I’m Joe, a Digital Manager of National Brands here at Ferocious Media, and I love this video: It’s a simple animated video that attempts to explain Google Ad Grants. The video shows a nonprofit organization distributing coats to children in need. Sadly, they run out of coats and leave one little girl shivering in the cold. Enter Google Ad Grants, …

View Post

Summing Up Google’s Performance Summit

ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done on mobile than desktop and …

Google AdWords Quality Score- Why It Matters

Google recently named Ferocious Media the 2014 winner of the North America Premier SMB Partner Awards in the category for “Highest Quality Accounts”.  This was an especially big deal to us as this was purely a mathematical calculation of all our accounts’ average Quality Scores, and not someone’s opinion.  Ferocious Media’s accounts had the highest average Quality Score among all of …

View Post

Coming Attractions: Finding your Ads with the Google Ad Preview Tool

You have invested the time to identify your target audience, research keywords, build dynamic ads, and set those ads to trigger during key times in specific areas. There is a lot that goes into building an effective AdWords campaign for your business. Once your campaign goes live it is only natural that you will want to see the results of …