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Google AdWords Vs. Facebook Ads

Facebook and Google are currently two of the best places to spend your business’s advertising dollars. Ideally, you’ll want to advertise on both platforms as the potential audience reach is massive, however depending on your marketing objectives, focusing on one platform may be the most effective way to allocate your budget and meet your goals. When it comes to Google …

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How Do Facebook Ads Work

Facebook, once just a simple website for sharing photos and statuses with friends, has now grown into a network of over one billion people and a major advertising platform for businesses everywhere. As a business owner, you’ve probably been told for some time now that a social media presence is an essential part of your overall marketing strategy. Simply being …