5 Reasons Why Digital Marketing is Important for Small Businesses Picture this: You’ve opened up a bakery in your hometown — a dream of yours since you were first able to mutter the words “baked goods.” And while business may seem to be off to a great start, down the line, you begin to notice a gradual decline in foot …
2016 Facebook Global Partner Summit: Key Takeaways
If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it to achieve just about any …
Facebook Wants You to Boost Your Posts — But There’s a Better Way
Whether you’re a small business owner or a social media marketer, you’re no stranger to Facebook’s “Boost Post” button. And as of late, the social network firmly suggests brands and advertisers pull the trigger, promising that “boosted posts appear higher in News Feed and on Instagram.” It’s true, too. Setting aside a budget to boost posts on your Facebook Page …
Identifying Your Weak Points: Digital Campaign Structure
We see you’re on the digital space — you’ve got your website set up, Facebook page created, and now you’re anxiously waiting by your phone for the lines to fill up with potential customers. But one thing is wrong; it isn’t happening. For many businesses, there’s the realization that many must come to and understand — instantaneous ROI is rare. …
What Your 2015 Facebook Ads Strategy Should Include
Change is constant in social media marketing. From emerging social networks to advanced targeting options, it’s easy to be overwhelmed. No need to play catch up, we’re here to help you stay ahead of the pack! We’ve identified the top Facebook Ad strategies your business should be taking advantage of in 2015. With over 1.35 billion active users, Facebook has …
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