If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, brands and advertisers can employ it to achieve just about any …
Google AdWords Vs. Facebook Ads
Facebook and Google are currently two of the best places to spend your business’s advertising dollars. Ideally, you’ll want to advertise on both platforms as the potential audience reach is massive, however depending on your marketing objectives, focusing on one platform may be the most effective way to allocate your budget and meet your goals. When it comes to Google …
