Pay Per Click (PPC) advertising is one of the most cost effective types of marketing. However, most organizations and advertisers are forced to focus on web forms with CRM integration to track their leads and measure achievement based upon a progression of advanced examination. For example, organic visits, site visits and conversions. A tool that is often not utilized enough …
How to Set Up and Use Google Conversion Tracking for Phone Calls
It has long been known that to properly measure the success of a campaign you need to measure both online and offline conversions. Last year, Google introduced website call conversions to AdWords, but it remains fairly obscure, and it can be confusing to set up. When implemented correctly, it is a powerful way to identify and quantify calls from your …
