There are plenty of large corporations and well-known businesses on social media. However, some small businesses are noticeably absent from the social media world. Why is this? There are several reasons. Some small business owners do not have personal social media pages and are unfamiliar with the process of creating business pages. On the other hand, some small business owners simply do not see the value in having a social media presence. Businesses both large and small can benefit from social media. Below are some of the benefits you reap from tweeting and posting engaging content.
Connect With Your Target Audience
Social media allows people to connect with businesses. While potential or current customers are learning more about your business through social media, you can also learn about your consumers. Facebook analytics show businesses who their audiences are. Savvy business owners can take this information and use geo-targeting to their advantage.
Social Media As A New-Age Customer Service Tool
When doing research on a brand or business, some people will turn to social media first. The lack of a social media presence could deter potential customers from delving deeper. Once they’ve found your page, they will look at the type of reviews you receive. If they are all favorable, full steam ahead! However, a bad review does not mean customers will pump the breaks. It is important for the business to respond to the review in a timely and professional manner.
Increase Traffic To Your Website and Search Ranking
Do you have a website that does not garner a lot of traffic? Is your organic ranking on Google low? Both of these things are hurting your business. Luckily, social media (if used correctly) can help to solve both of these problems. Posting links that redirect to your website will improve your website’s traffic. When your social media posts are shared, they are more likely to appear in a Google search.
Looking for a company to handle your social media presence? Look no further than Ferocious Media! We can increase brand awareness and interact with customers on your behalf. Visit our website to learn more about our social media services.