Having a website for your business is extremely important for branding, educating visitors, and gaining clientele. In all honesty, would you trust a business that didn’t have a website, or had a bad one at that?
While you might not be able to build your own website, you should know the basics of some of its features. Doing so will allow you to keep up with any changes and help you think of new ideas to further improve your business’s digital presence.
The home page of a website should be organized, easy to navigate, and most of all — attractive! You want to give your viewers some eye candy that will grab their attention and keep them on your website. Adding a slider that’s front and center on the home page will draw visitors’ eyes to attention grabbing photos, product offerings, services, and the latest news in your industry. What better way to showcase your brand than by putting the most important content in the center of your audiences’ screens?
There are few things more valuable than a potential customer’s contact information, especially when they are willingly sharing it with you! A super easy way to gather this information is to add a contact form to your website. You’ll be able to easily collect names, email addresses, phone numbers, and home addresses in exchange for newsletters, emails, or discounts. Leads upon leads, available right at your fingertips! Some contact forms can even be designed to allow visitors to schedule appointments, or upload resumes if they’re looking for employment. Giving website visitors the ability to contact you is something you can’t put a price on.
We know, an ugly acronym to start confusing you before the first sentence is even written, just stay with us for a second! CMS stands for Content Management System, which essentially gives you a “back end” to your website. This “back end” allows you to log into your website and make updates to it without the need for a web developer or knowledge of web development code. A popular CMS that is built into many sites is WordPress. This CMS will allow you to have a blog on-site and make any edits to it whenever you’d like. Well, look at you — creating content all on your own! They grow up so fast…
Most browsers (Chrome, Firefox, Safari, etc.) will automatically store data from a website when you visit it. This data is known as cache and is comprised of pages, images, CSS styles, blog posts, etc. Those who visit your site and have this cache stored can experience faster loading times for web pages. The website will load faster for these return visitors because it will pull from the cache rather than re-downloading everything. However, it’s important for everyone to know how to clear the cache because sometimes, for sites you visit often, you will not see recent updates or changes right away. This is especially true for website owners that are having trouble seeing recent changes they made to the site. So remember — just clear the cache!
Developing a new website for your business is not something that everyone can do on their own, which is why Ferocious Media is here to help. With our advanced Web Development team, we can help you create the best site for your business, while still collaborating with you and implementing any ideas you may come up with. For more information about how you can maximize your website’s potential, contact us today!