Google updates its search algorithm anywhere from 500-600 times a year. While these changes are designed to more effectively prioritize information on the web, they can be frustrating for businesses. The Google optimization strategies that were used last year may no longer be as effective. That is why it is so important to stay up-to-date on the latest optimization marketing strategies.
How do you effectively market your website?
• Search Engine Optimization (SEO) – The goal of SEO is to generate organic traffic and leads by ranking your website and/or brand higher in top search engines like Google, Yahoo and Bing. SEO strategies can include numerous on and off page optimization, social media listings, and fresh content. We work with clients to develop a holistic SEO strategy that tracks key metrics and helps boost organic rankings.
• Pay-per-Click (PPC) – This marketing strategy allows you to place paid advertisements on search results pages, as well as on social media platforms. This increases traffic to your website and increases your potential conversion. Advertisements can be geo-targeted to your desired audience through keywords, common interests, remarketing, and ad placement.
• Landing Page Optimization (LPO) – A landing page is the page a user is brought to after clicking on a search engine result link or advertisement. By optimizing the layout of this first page, you can make it easy for visitors to navigate and convert according to your goals. This process will make the conversion process streamlined.
• High Quality Content – New algorithms are becoming more and more effective at eliminating “spam” posts. Instead of focusing on building links, it’s important that website and social media content is interesting, relatable and engaging.
To read more about the importance of optimizing your website with the latest search engine standards and practices, check out this Forbes article.
Ferocious Media is committed to staying up-to-date and informed on what practices are best for your business! Our expert SEM and SEO analysts are always working to drive traffic to your website through digital marketing. Explore the services offered on our website to learn more about search engine marketing, display advertising, search engine optimization, and social media marketing.